Beauty & Brains in Branding & Web

Your Brand Strategy Needs a Powerful Brand Story

“What’s your story?” is a common line we often hear upon meeting someone. People want to know what we’re about – what they can relate to, what surprises them, intrigues them, or gives them a sense of comfort.  Once the person understands your “story”, they can categorize you, work you into their broader storyboard of […]

The Montreal Networking Group: An event not to be missed

If you haven’t attended a networking event, you’re missing out. They are a great place to share knowledge, make connections and generate business. On November 21st, I attended The Montreal Networking Group’s event at Santos Tapas Bar in Old Montreal, organized by Ali Mohammadi and Billy Markoglou: two very charming and hospitable individuals.

3 Tips for Collaborative Website Management

Many companies incorrectly feel that they do not have the ability to manage a website and related activities that drive traffic. Collaborative Website Management, the act of working as a team to divide the many tasks associated with keeping a website’s content diverse and up to date, presents many advantages. Based on this practice, team […]