Beauty & Brains in Branding & Web

Cloud Computing Services: All Aboard the XaaS Train!

Cloud computing is changing the way we do business, and XaaS, or ‘Everything-as-a-Service’, is at the center of it. XaaS includes any service or technology accessible via the Internet that has historically been installed locally or delivered on-site. XaaS, where the “X” refers to  “anything” and “everything” has become the umbrella term used to include […]

These Foods Will Boost Your Business Brainpower

That morning donut sure tasted delicious, but now you’re feeling sluggish and your concentration is waning. You may not know it but that donut (and those birthday cupcakes) are doing more harm than you think. In fact, our nutrition has a direct correlation to our work productivity, according to a study released by the International […]

Pinterest for Business: The Do’s and Don’t’s

Until now, Pinterest has taken a back seat to the ever-popular social platforms: Facebook, Twitter, and LinkedIn. However, with the introduction of Pinterest Business Accounts, this underdog is quickly climbing the social totem pole pin by pin. If your business hasn’t yet joined Pinterest, read on. These do’s and don’ts will help fuel your pinning […]

Facebook Promotions: 4 Key Benefits for Your Business

By now, most businesses have realized that Facebook presents numerous business benefits. The social platform has facilitated communication between customers and companies, and provided a platform for sharing interesting, educational and engaging information. But what about Facebook users that don’t yet know your brand, have never walked past your storefront or used your services? How […]

Facebook Hashtags: 5 Ways These Will Benefit Your Business

The web is buzzing with Facebook’s launch of the coveted hashtag, a feature that has experienced significant success on other social platforms such as Twitter and Instagram. For those that don’t know how hashtagging works, hashtags are a self-indexing tool: placing the # symbol in front of a term in your tweet or photo makes […]

Not Just For Kids: Facebook Is the New Face of Business

What started as a social network for the Ivys and progressed into a global social platform has now crossed over into the world of business. Facebook is not just about posting pictures of vacations, sharing your latest meal, or spreading viral videos. As a business tool, Facebook can add tremendous value to your organization – and […]

Your Brand Strategy Needs a Powerful Brand Story

“What’s your story?” is a common line we often hear upon meeting someone. People want to know what we’re about – what they can relate to, what surprises them, intrigues them, or gives them a sense of comfort.  Once the person understands your “story”, they can categorize you, work you into their broader storyboard of […]

Online Recruitment: 5 Quick Tips to Help You Convert More Applicants

If you’re responsible for recruitment, head hunting or hiring within your organization and don’t have an optimized careers section on your website, pay attention. If you’re a small to medium-sized enterprise (SME) trying to keep costs down and get the right people in the door to drive performance, then this article bears even greater relevance […]

Going Mobile: Why Your Company Needs M-Commerce Now!

M-Commerce, short for mobile commerce, is the new focal initiative for many businesses around the globe. Many of us have already become accustomed to browsing sites optimized for mobile and even making purchases through our phones. The push towards mobile is no surprise: companies who have mastered this domain are seeing significant results. As an example, […]

Two Sides to Twitter: Listen Before You Leap

The social media landscape is expanding at epic rates and most businesses are keen on joining in and enjoying the benefits. However, before you leap in with both feet, its important to consider what you’re getting into. Many businesses fail to realize that viral marketing can work against them just as quickly as it can […]