Beauty & Brains in Branding & Web

Create Irresistibly Clickable Calls-To-Action ( CTA )

With the pivotal role of converting traffic into customers, the CTA (call-to-action) is arguably the most important feature on a web page. Though it carries so much importance, this critical web component is all too often neglected. Your webpage design might be fabulously flawless and your content may be polished to perfection, but it’s the […]

Your Brand Strategy Needs a Powerful Brand Story

“What’s your story?” is a common line we often hear upon meeting someone. People want to know what we’re about – what they can relate to, what surprises them, intrigues them, or gives them a sense of comfort.  Once the person understands your “story”, they can categorize you, work you into their broader storyboard of […]

New Media Doesn’t Mean New Marketing

In a few short years, social media has come to the forefront of our lives. As companies cut back on billboards and launch crusades for ‘Likes’, it seems as though the entire marketing landscape has changed. Many content marketing ‘Specialists’ want you to believe that all your old skills and tactics are useless and part […]

Why B2B Branding is Important

The internet has reduced the need for face-to-face interaction. Buyers can now search the web to compare prices, specs, benefits and easily base their decisions on the results. Furthermore, most industries continue to experience competitive growth and the ultimate result is a marketplace that has turned into a sea of grey in the eyes of […]