Beauty & Brains in Branding & Web

Beware of Software: Today’s Web Security Threats

Internet users are in an ongoing cyber race with hackers: they struggle to keep their information safe, while attacks become quicker and more malicious. In 2015, software was twice as vulnerable than the year before. This trend will continue as more … [Continue reading]

Is 2016 the Year of the Wearable?

“The year of the wearable” is a term we’ve been hearing pretty much each year since 2013. The hype in previous years has revolved mostly around smartwatches, health bands, and Google Glass. Recently, public interest has shifted towards the fast … [Continue reading]

Understanding Google Analytics 360 Suite

Over the past few years Google Analytics (GA) has become the industry standard for website tracking and measurement amongst small and medium-sized business. In 2016 Google is capitalizing on this momentum and eyeing the enterprise data-solutions … [Continue reading]

3 Fundamental Filters for Google Analytics

Google Analytics

Google Analytics can be a frightening place for the uninitiated. Unfiltered, unorganized raw data from your site can be challenging to mine for insights, especially if you don’t know what you are looking for. Implementing filters in your Google … [Continue reading]

3 Business Benefits of Accessibility Optimized Websites

There are business benefits to designing a website that is optimized for accessibility. The most obvious benefit is the significant proportion of users with sensory impairments who are now potential consumers on your site, but there are other … [Continue reading]

Four Important Features in Google Analytics: Digging Deeper to Get Valuable Insight

By this point, if you have a website, you should also be using Google Analytics. You should also know how to effectively analyze the data it provides in order to make informed decisions. In doing so, you’ll get a good understanding of user behaviour, … [Continue reading]

Accessibility in Web Design

Screen readers help the visually disabled consume web content.

If I told you that your website’s design rendered it inaccessible to millions of people, you’d probably treat it like a pretty big deal. Well if your site isn’t accessible to the hearing and visually impaired, conservative estimates suggest that you … [Continue reading]

Prototyping for Success in the Web Design Process

Once committed to development, website feature and design choices can be costly to modify. Frequent and thorough testing during the planning phase is the key to minimizing post-development revisions. Incorporating prototyping techniques into the … [Continue reading]

The Benefits of User Personas in Software Design

User-centered design is the practice of considering the needs, wants and limitations of a website or software product’s end-user and incorporating those considerations into the product’s design. By keeping the user in focus throughout the development … [Continue reading]

User Experience in Web Design

Enterprises and organizations often conceptualize the requirements for new websites and applications in a vacuum. A small group of internal stakeholders, usually executives with limited technical expertise, will compile a feature wishlist that they … [Continue reading]