Beauty & Brains in Branding & Web

User Experience in Web Design

Enterprises and organizations often conceptualize the requirements for new websites and applications in a vacuum. A small group of internal stakeholders, usually executives with limited technical expertise, will compile a feature wishlist that they think will satisfy their business goals. What is generally not considered during this process, is who the product’s users are and […]

How to Integrate Social Media into Big Events

The success of large corporate events and fundraisers today depends largely on the effective use of social media to promote, document and broadcast. Integrating social media into large events can be easier said than done. What platforms do you use? What strategies should you adopt? What steps can you take to harness the power of […]

Using Social Media to Amplify Event Marketing

Social Media has completely changed the way events are promoted. Flyers and posters have given way to Facebook pages and hashtags, allowing event awareness to be amplified exponentially when shared online. Beyond the loudspeaker effect, the Internet and social media have changed the way we manage events, the way we RSVP, the way we buy […]

Why 2015 is the year to HTTPS EVERYTHING!

The verdict is in! SSL encryption earns you consumer trust and better Google rankings. Google has officially acknowledged using HTTPS as a ranking signal and consumers have overwhelmingly indicated that SSL encryption is important to them. Given the relatively low cost of implementing HTTPS on most websites, there is really no excuse NOT to do […]

Star Citizen: Kickstarter’s Biggest Success

Kickstarter’s popular crowdfunding platform has helped fund the development of major products like the Pebble smartwatch, which raised more than 20$ million during it’s most recent campaign. But even Pebble’s success pales in comparison to the funding campaign for video game/virtual universe “Star Citizen”, which as of April 2015 has raised more than $80,000,000. What […]

Lloyd Cooper and Montreal Office Space Represent Online Leadership

Lloyd Cooper, one of Cushman & Wakefield’s most successful commercial real estate brokers, was an early adopter of web. In 2005, recognizing the power of online marketing, Lloyd contracted HTC to create a website for LloydCooper.com, establishing the Lloyd Cooper brand and online presence. In 2010, as his team grew and the importance of search […]

Squarespace: A CMS for the Rest of Us

Launched in 2004, Squarespace is a CMS composed of a website builder, blogging platform and hosting service. Anyone who’s ever created a website with WordPress knows what a struggle modifying themes, laying out content, resizing images, and managing plugins can be. Squarespace eliminates a lot of these headaches with robust, native functionality that simplifies the […]

3 Great Content Management Features of IgnitionWeb

Managing website content can be a drag if you don’t have the right CMS. Styling, formatting, and inserting links or images are challenging tasks if you lack the technical knowledge. These challenges are compounded when a website’s content is updated frequently, or by more than one person. As content is revised, updated, and passed from […]

E-Commerce Affluenza: The Hyper Affluent Embrace Online Buying

A new research report published by Martini Media and performed by Ipsos Media CT titled “The Affluent Audience Online” reveals the shift of wealthy American consumers towards the increased purchasing of luxury goods online. The study explored the behaviour of four key segments of the “Affluent Market”, defined by annual household income and age. The […]

2015 Mobile Takeover: Are you prepared for the age of mobile web?

Mobile Internet usage has been steadily rising since the introduction of smartphones in 2007. 2015 will be the first year that mobile Internet usage actually surpasses traditional desktop usage. Marketers can prepare for this shift by being aware of other corresponding trends in the online landscape. Let’s take a look at some important trends predicted […]