Beauty & Brains in Branding & Web

Cloud Computing Services: All Aboard the XaaS Train!

Cloud computing is changing the way we do business, and XaaS, or ‘Everything-as-a-Service’, is at the center of it. XaaS includes any service or technology accessible via the Internet that has historically been installed locally or delivered on-site. XaaS, where the “X” refers to  “anything” and “everything” has become the umbrella term used to include […]

How to Convert Website Visitors into Paying Customers

There are over 400 million websites worldwide that compete for the attention of Internet users. How do you make your website stand out and engage your visitors better than the competition? Most importantly, how do you get visitors to take action on your website in a way that fulfills your objectives? Here are some user-friendly conversion-optimization […]

6 Ways to Improve Your Website’s Mobile User Experience

Today, it is more likely that users will be looking at your website on a mobile device than on a desktop or laptop. While it should already be mandatory, many websites still need to adapt to the mobile environment in order to stay relevant. Simply making your website smaller just won’t do. It is imperative […]

Email Marketing: Go Mobile or Go Home

If you’re not optimizing your marketing emails for mobile, you’re losing a big chunk of your recipients. With 64% of emails now being opened on mobile devices, marketers need to optimize the user experience to maximize conversions and leads. With mobile-friendly emails now a must in today’s digital world, here are some requisites for email […]

Website Security: Direction for Protection from Infection

One of the biggest problems businesses face today is the threat of cyber-attacks and hackers. They cost businesses as much as $400 billion a year. If you run a website, properly securing it has become a must in today’s world. Below are some of the easiest, most effective ways to keep your website secure.

Beware of Software: Today’s Web Security Threats

Internet users are in an ongoing cyber race with hackers: they struggle to keep their information safe, while attacks become quicker and more malicious. In 2015, software was twice as vulnerable than the year before. This trend will continue as more devices are connected to the Internet, making cybersecurity an increasingly serious concern. Let’s discuss […]

3 Fundamental Filters for Google Analytics

Google Analytics can be a frightening place for the uninitiated. Unfiltered, unorganized raw data from your site can be challenging to mine for insights, especially if you don’t know what you are looking for. Implementing filters in your Google Analytics configuration is the key to refining and arranging data views that make actionable insights obvious. […]

Four Important Features in Google Analytics: Digging Deeper to Get Valuable Insight

By this point, if you have a website, you should also be using Google Analytics. You should also know how to effectively analyze the data it provides in order to make informed decisions. In doing so, you’ll get a good understanding of user behaviour, intent, characteristics and how users find and interact with your website. […]

Accessibility in Web Design

If I told you that your website’s design rendered it inaccessible to millions of people, you’d probably treat it like a pretty big deal. Well if your site isn’t accessible to the hearing and visually impaired, conservative estimates suggest that you may be deterring at least 15.5 million consumers in the USA alone. Tim Berner’s Lee, […]