Beauty & Brains in Branding & Web

Prototyping for Success in the Web Design Process

Once committed to development, website feature and design choices can be costly to modify. Frequent and thorough testing during the planning phase is the key to minimizing post-development revisions. Incorporating prototyping techniques into the design process, and performing user tests early on, leads to valuable insights that can reveal efficiencies and guide better design decisions. […]

How Mobile Devices are Changing Online Recruitment

2015 is the year of mobile web. Tablets and smartphones are now the primary medium for Internet access, and this trend is affecting everything we do online. For businesses this includes online recruitment programs. Today, if you don’t have mobile considerations integrated into your hiring process, you are likely losing qualified candidates. What considerations should […]

7 Steps to Successful Employee Recruitment

The recruitment and onboarding of quality talent is a challenge for every organization. Online recruiting processes now make this challenge easier. Here are 7 components of any successful online recruitment process:

Lloyd Cooper and Montreal Office Space Represent Online Leadership

Lloyd Cooper, one of Cushman & Wakefield’s most successful commercial real estate brokers, was an early adopter of web. In 2005, recognizing the power of online marketing, Lloyd contracted HTC to create a website for LloydCooper.com, establishing the Lloyd Cooper brand and online presence. In 2010, as his team grew and the importance of search […]

3 Great Content Management Features of IgnitionWeb

Managing website content can be a drag if you don’t have the right CMS. Styling, formatting, and inserting links or images are challenging tasks if you lack the technical knowledge. These challenges are compounded when a website’s content is updated frequently, or by more than one person. As content is revised, updated, and passed from […]

7 Web Design Conventions You Should Never Break

Don’t make them think. This is the key to successful web design. Today, a great website is one that feels familiar the first time a user browses through. Navigating from page to page is effortless, information is straightforward, everything does what it’s expected to do, and users can find exactly what they’re looking for quickly […]

Create Irresistibly Clickable Calls-To-Action ( CTA )

With the pivotal role of converting traffic into customers, the CTA (call-to-action) is arguably the most important feature on a web page. Though it carries so much importance, this critical web component is all too often neglected. Your webpage design might be fabulously flawless and your content may be polished to perfection, but it’s the […]

5 Common Web Design Factors that Hurt SEO

You may have invested a lot of time and money into your website. The design is looking great, navigation is smooth, and you even have social sharing buttons. But something’s not right: where is all the traffic? An all too frequent web design mistake is to ignore the importance of SEO. While your site may […]

An Interview with BioAmber: A Leading Web Presence

A big part of what we do at High-Touch involves educating people about the value of the Internet in reaching business objectives through strategic online initiatives. What better way to communicate its importance than through a real-world account from one of our clients? Babette Pettersen, Chief Commercial Officer at BioAmber, graciously took the time to […]

Infinite Scrolling: Don’t Jump on the Bandwagon Without Reading This First

Infinite scrolling has been included in many popular web design trends this year. Many websites have chosen this design as an alternative to pagination because they feel it satisfies users’ desires to click less and see more. But is this new trend one that will stick around for long? As is the case with many […]