Beauty & Brains in Branding & Web

7 Steps to Successful Employee Recruitment

The recruitment and onboarding of quality talent is a challenge for every organization. Online recruiting processes now make this challenge easier. Here are 7 components of any successful online recruitment process:

Valuable Valentine’s Day Ideas for Your E-Commerce Store

February is that special month when lovers express their affection through the purchase of gifts. For those of us whose true love is e-commerce, Valentine’s day is also an opportunity to connect with consumers. Average annual Valentine’s Day spending now exceeds 13 billion, with the average consumer coughing up $116.21 on presents. This means there […]

Geeky History: The Story Behind UI Symbols

They grace our gadgets and electrical appliances. We see them countless times a day, but most of us never bother to ask where they came from. They are User Interface (UI) symbols and each one has a unique tale behind their rise from obscurity to ubiquity. So where did UI symbols come from?

3 Killer Mobile Email Campaign Mistakes

Email is the top activity on smartphones. While many companies have started to optimize their campaigns for mobile, there is still a lot of room for improvement. Marketers are falling peril to bad practices that are resulting in unsuccessful mobile email campaigns. From tiny buttons to poorly scaled images, here are the 3 common mobile […]

It’s Time for Responsive Email

More than ever before, people are checking their emails on the go. An astounding 43% of emails are being opened on mobile devices – and this number is expected to reach over 50% by the end of 2013! Unfortunately, most companies have been slow to recognize the trend, with a mere 25% creating mobile friendly […]

7 Web Design Conventions You Should Never Break

Don’t make them think. This is the key to successful web design. Today, a great website is one that feels familiar the first time a user browses through. Navigating from page to page is effortless, information is straightforward, everything does what it’s expected to do, and users can find exactly what they’re looking for quickly […]

Create Irresistibly Clickable Calls-To-Action ( CTA )

With the pivotal role of converting traffic into customers, the CTA (call-to-action) is arguably the most important feature on a web page. Though it carries so much importance, this critical web component is all too often neglected. Your webpage design might be fabulously flawless and your content may be polished to perfection, but it’s the […]

Facebook Etiquette for Adults

When Mark Zuckerburg founded Facebook in 2004, the website’s membership was limited to Harvard students. As Facebook’s popularity grew amongst youths, membership was expanded to include other colleges and universities, and eventually high schools too. Because of its roots in academic and youth culture, Facebook has always been seen as the domain of the young. […]

Response-Time Expectations in the Internet Age: How Long is Too Long?

With technology integrated into virtually every aspect of our lives, communication has become easier than ever before. Ceaseless access to our computers and smart phones make it possible to access our email, voicemail, and text messages from anywhere, every second of the day. Of course, this presents a double-edged sword. As communication can occur so […]

Online Recruitment: 5 Quick Tips to Help You Convert More Applicants

If you’re responsible for recruitment, head hunting or hiring within your organization and don’t have an optimized careers section on your website, pay attention. If you’re a small to medium-sized enterprise (SME) trying to keep costs down and get the right people in the door to drive performance, then this article bears even greater relevance […]