Beauty & Brains in Branding & Web

If You Want a Great Website, Then Test, Test, Test

With websites becoming ever more complex and technical, there is an ongoing need to ensure that they work properly. The best way to prevent website issues is with a commitment to an effective quality assurance program. The better the testing, the less chance for errors and user abandonment. As testing is one of the most […]

How to Convert Website Visitors into Paying Customers

There are over 400 million websites worldwide that compete for the attention of Internet users. How do you make your website stand out and engage your visitors better than the competition? Most importantly, how do you get visitors to take action on your website in a way that fulfills your objectives? Here are some user-friendly conversion-optimization […]

6 Ways to Improve Your Website’s Mobile User Experience

Today, it is more likely that users will be looking at your website on a mobile device than on a desktop or laptop. While it should already be mandatory, many websites still need to adapt to the mobile environment in order to stay relevant. Simply making your website smaller just won’t do. It is imperative […]

To Think or Not To Think: Happy Website Users Prefer Not To

In his book, Don’t Make Me Think Revisited (2014), Steve Krug defines a usable website as one that a person of average web experience (or even below average) can figure out how to use to accomplish something without it being more trouble than it’s worth. In other words, the user should not have to think while using the […]

Four Important Features in Google Analytics: Digging Deeper to Get Valuable Insight

By this point, if you have a website, you should also be using Google Analytics. You should also know how to effectively analyze the data it provides in order to make informed decisions. In doing so, you’ll get a good understanding of user behaviour, intent, characteristics and how users find and interact with your website. […]

Accessibility in Web Design

If I told you that your website’s design rendered it inaccessible to millions of people, you’d probably treat it like a pretty big deal. Well if your site isn’t accessible to the hearing and visually impaired, conservative estimates suggest that you may be deterring at least 15.5 million consumers in the USA alone. Tim Berner’s Lee, […]

Prototyping for Success in the Web Design Process

Once committed to development, website feature and design choices can be costly to modify. Frequent and thorough testing during the planning phase is the key to minimizing post-development revisions. Incorporating prototyping techniques into the design process, and performing user tests early on, leads to valuable insights that can reveal efficiencies and guide better design decisions. […]

The Benefits of User Personas in Software Design

User-centered design is the practice of considering the needs, wants and limitations of a website or software product’s end-user and incorporating those considerations into the product’s design. By keeping the user in focus throughout the development process, you will create more useful and commercially viable products. One great tool for achieving user-centered design is the […]

User Experience in Web Design

Enterprises and organizations often conceptualize the requirements for new websites and applications in a vacuum. A small group of internal stakeholders, usually executives with limited technical expertise, will compile a feature wishlist that they think will satisfy their business goals. What is generally not considered during this process, is who the product’s users are and […]

How Mobile Devices are Changing Online Recruitment

2015 is the year of mobile web. Tablets and smartphones are now the primary medium for Internet access, and this trend is affecting everything we do online. For businesses this includes online recruitment programs. Today, if you don’t have mobile considerations integrated into your hiring process, you are likely losing qualified candidates. What considerations should […]