Beauty & Brains in Branding & Web

Understanding Google Analytics 360 Suite

Over the past few years Google Analytics (GA) has become the industry standard for website tracking and measurement amongst small and medium-sized business. In 2016 Google is capitalizing on this momentum and eyeing the enterprise data-solutions market with the introduction of Google Analytics 360 Suite. The 360 Suite is a new group of 6 analytics […]

Why 2015 is the year to HTTPS EVERYTHING!

The verdict is in! SSL encryption earns you consumer trust and better Google rankings. Google has officially acknowledged using HTTPS as a ranking signal and consumers have overwhelmingly indicated that SSL encryption is important to them. Given the relatively low cost of implementing HTTPS on most websites, there is really no excuse NOT to do […]

Star Citizen: Kickstarter’s Biggest Success

Kickstarter’s popular crowdfunding platform has helped fund the development of major products like the Pebble smartwatch, which raised more than 20$ million during it’s most recent campaign. But even Pebble’s success pales in comparison to the funding campaign for video game/virtual universe “Star Citizen”, which as of April 2015 has raised more than $80,000,000. What […]

Lloyd Cooper and Montreal Office Space Represent Online Leadership

Lloyd Cooper, one of Cushman & Wakefield’s most successful commercial real estate brokers, was an early adopter of web. In 2005, recognizing the power of online marketing, Lloyd contracted HTC to create a website for LloydCooper.com, establishing the Lloyd Cooper brand and online presence. In 2010, as his team grew and the importance of search […]

Future Shop Retail Locations became a Showroom for E-Commerce Stores

Best Buys’ recent closure of all Future Shop locations hints at a bigger shift underway that is forcing retailers to adapt or perish. Established in 1982, Future Shop was for many years the largest Canadian retailer of computers and consumer electronics. Purchased by Best Buy in 2001, it soon became common to see massive Future […]

What Went Viral in 2014

Each year, new viral trends, videos and events permeate the collective consciousness and achieve a staggering scale of public awareness. As the Internet’s attention rolls from one fad to the next, it’s easy to forget what a massive impact each viral phenomenon has on the global conversation, if only for a couple of days. With […]

A Love Letter to E-Commerce

Dear E-Commerce, Happy Valentines Day! On this special day I wanted to let you know that I love you. I’ve loved you since the day we had our first online transaction. Do you remember it? Of course you do, transaction history is stored in your database, that’s what makes reordering so easy with you. I […]

The State of Canadian E-Commerce

Canadian e-commerce has taken off and nothing can stop it. Nearly every Canadian Internet user (82%) has made an online purchase this year, according to the latest research by the Ipsos Interactive Reid Report. Across all age groups, online spending is up. WAY up! The average amount of reported spending annually for online purchases is […]

Shopping Securely: Tips for Safe Online Shopping

A new dress for your upcoming interview, your prescription medication, a bed for your dog, your groceries. What do all these things have in common? You can buy them online. Online shopping is the ultimate convenience; bringing everything you need just a few clicks away – from your office, your bed, or even while riding […]

Social Media Security: Online Tips for Protecting Your Home

The recent celebrity photo leak has made many of us stop and question how safe we are on the web and the security risks that accompany social media use. The reality is that most of us aren’t aware of how easy it is to hack into social media profiles and just how common cyber attacks […]