Beauty & Brains in Branding & Web

Why 2015 is the year to HTTPS EVERYTHING!

The verdict is in! SSL encryption earns you consumer trust and better Google rankings. Google has officially acknowledged using HTTPS as a ranking signal and consumers have overwhelmingly indicated that SSL encryption is important to them. Given the relatively low cost of implementing HTTPS on most websites, there is really no excuse NOT to do […]

How Mobile Devices are Changing Online Recruitment

2015 is the year of mobile web. Tablets and smartphones are now the primary medium for Internet access, and this trend is affecting everything we do online. For businesses this includes online recruitment programs. Today, if you don’t have mobile considerations integrated into your hiring process, you are likely losing qualified candidates. What considerations should […]

7 Steps to Successful Employee Recruitment

The recruitment and onboarding of quality talent is a challenge for every organization. Online recruiting processes now make this challenge easier. Here are 7 components of any successful online recruitment process:

Video Marketing in 2015

Video has become a fundamental part of how we consume online content. Over the next few years, video is expected to reach 79% of all Internet traffic and businesses will make an investment of nearly $13 billion in video marketing. If you are a business that wants to stay ahead of the game, developing compelling, […]

Pebble: The Crowdfunding Campaign that Kickstarted Kickstarter

In April 2012, a company called Pebble Technology set out to fund the development of an innovative wearable electronic device. Pebble’s “smartwatch” promised to do for watches what Apple’s iPhone had done for telephones in 2007. After failing to attract traditional investors, Pebble turned to the fledgling crowdfunding website Kickstarter, appealing to prospective consumers in […]

Future Shop Retail Locations became a Showroom for E-Commerce Stores

Best Buys’ recent closure of all Future Shop locations hints at a bigger shift underway that is forcing retailers to adapt or perish. Established in 1982, Future Shop was for many years the largest Canadian retailer of computers and consumer electronics. Purchased by Best Buy in 2001, it soon became common to see massive Future […]

How to Go Viral in 2015

“Viral” is a term frequently used today to refer to a piece of content that has gained widespread attention online through social sharing. Because of the tremendous value and ROI of viral content, producing it has become a major goal for marketers. The key to creating viral content lies in understanding what factors generate interest […]

What Went Viral in 2014

Each year, new viral trends, videos and events permeate the collective consciousness and achieve a staggering scale of public awareness. As the Internet’s attention rolls from one fad to the next, it’s easy to forget what a massive impact each viral phenomenon has on the global conversation, if only for a couple of days. With […]

Valuable Valentine’s Day Ideas for Your E-Commerce Store

February is that special month when lovers express their affection through the purchase of gifts. For those of us whose true love is e-commerce, Valentine’s day is also an opportunity to connect with consumers. Average annual Valentine’s Day spending now exceeds 13 billion, with the average consumer coughing up $116.21 on presents. This means there […]

HTC’s Digital Christmas Carol

Since HTC’s founding in 1982, we have been blessed each holiday season to receive dozens of warm, thoughtful holiday greeting cards from our grateful friends and clients. We proudly position each card on our reception desk like a trophy on our mantle as a reminder of our treasured relationships. But this year, something was different…