Beauty & Brains in Branding & Web

6 Ways to Improve Your Website’s Mobile User Experience

Today, it is more likely that users will be looking at your website on a mobile device than on a desktop or laptop. While it should already be mandatory, many websites still need to adapt to the mobile environment in order to stay relevant. Simply making your website smaller just won’t do. It is imperative […]

3 Business Benefits of Accessibility Optimized Websites

There are business benefits to designing a website that is optimized for accessibility. The most obvious benefit is the significant proportion of users with sensory impairments who are now potential consumers on your site, but there are other advantages. Let’s examine some of the ways that you can improve SEO, traffic, and authority on your […]

Four Important Features in Google Analytics: Digging Deeper to Get Valuable Insight

By this point, if you have a website, you should also be using Google Analytics. You should also know how to effectively analyze the data it provides in order to make informed decisions. In doing so, you’ll get a good understanding of user behaviour, intent, characteristics and how users find and interact with your website. […]

The Benefits of User Personas in Software Design

User-centered design is the practice of considering the needs, wants and limitations of a website or software product’s end-user and incorporating those considerations into the product’s design. By keeping the user in focus throughout the development process, you will create more useful and commercially viable products. One great tool for achieving user-centered design is the […]

Brand Building 101: Small Business Basics

For most small business owners, branding means a company name and logo. But in the age of social media and digital marketing, a brand extends far beyond that. A brand encompasses the associations and emotions that people hold about a company, product or service. Every company, from McDonalds to Old McDonalds Farm, has a brand. […]

Video Marketing in 2015

Video has become a fundamental part of how we consume online content. Over the next few years, video is expected to reach 79% of all Internet traffic and businesses will make an investment of nearly $13 billion in video marketing. If you are a business that wants to stay ahead of the game, developing compelling, […]

The Power of Pictures on Online Engagement

The Internet is an increasingly visual medium. With the rise of such services as Facebook, Tumbler, Instagram, Pinterest, YouTube, and Vine, images have become as important as words when it comes to online interaction. The popularity of image-chat services like Snapchat is evidence of this shift, with conversations often consisting of image exchanges rather than […]

Use the Laws of Attraction to Create Eye-Catching Web Design

You know it when you see it. Great design. Effortless, eye-catching design reaches out to us. It’s appealing. But what is it about good design that attracts our eye? You might not know it, but our brains are programmed to be attracted to certain visual queues. In fact, the same factors that cause us to […]

Geeky History: The Story Behind UI Symbols

They grace our gadgets and electrical appliances. We see them countless times a day, but most of us never bother to ask where they came from. They are User Interface (UI) symbols and each one has a unique tale behind their rise from obscurity to ubiquity. So where did UI symbols come from?

3 Killer Mobile Email Campaign Mistakes

Email is the top activity on smartphones. While many companies have started to optimize their campaigns for mobile, there is still a lot of room for improvement. Marketers are falling peril to bad practices that are resulting in unsuccessful mobile email campaigns. From tiny buttons to poorly scaled images, here are the 3 common mobile […]