Beauty & Brains in Branding & Web

About Tom

Tom has over 30 years of experience in branding and Web, and has successfully managed the design and development of projects for Abbott Laboratories, Avon Canada, CTV, IATA, Reader's Digest and Unisource Canada. After receiving a B.Comm from McGill University, he started his career in the brand management system of a major Canadian consumer packaged goods food company before founding HTC in 1982. He can be reached at tom[at]htc.ca

Not Just For Kids: Facebook Is the New Face of Business

What started as a social network for the Ivys and progressed into a global social platform has now crossed over into the world of business. Facebook is not just about posting pictures of vacations, sharing your latest meal, or spreading viral videos. As a business tool, Facebook can add tremendous value to your organization – and […]

Two Sides to Twitter: Listen Before You Leap

The social media landscape is expanding at epic rates and most businesses are keen on joining in and enjoying the benefits. However, before you leap in with both feet, its important to consider what you’re getting into. Many businesses fail to realize that viral marketing can work against them just as quickly as it can […]

Content is King, but Relevance Reigns!

Content may be king on the web but it’s relevance that reigns when it comes to engaging your audience and creating successful relationships that last. Connecting and communicating with your audience is also the key to having your content stand out from all the online clutter. While using keywords is important, Google has made a […]

Amazing Amazon: Optimizing the Customer Experience

One way to achieve online success is to learn from the greats, like Amazon. Most websites on the Internet can be classified into 4 major categories:

Do You Know Me? The Key to Success with Social Media

In discussing factors that contribute to a person’s success, I used to hear a lot of people say, “It’s not what you know. It’s who you know.” For a long time, that was pretty much true. If you knew people in high places, it was more likely that you would succeed. And until recently, it was hard to get to know those high-flyers.

Announcing the Launch of the HTC Beauty & Brains Blog!

Success on the web depends on delivering excellence in both form and function. Attractive, easy-to-use interfaces combined with useful functionality are what matters to all users. Hence the name of our new blog: Beauty & Brains. On Beauty & Brains, we’ll be discussing items that matter to you and that have real implications for your […]