Beauty & Brains in Branding & Web

About Raluca Mantu

Raluca has a BCom from McGill University with a major in Strategic Marketing and a minor in Psychology. Having developed an appreciation for the Online world and understanding its importance, she happily joined HTC in 2016. As part of the account services team, she brings valuable project management and branding experience to the table. In addition to the gratification she gets from helping businesses develop a winning strategy—both online and offline—Raluca is passionate about everything psychology-related and enjoys painting.

How to Convert Website Visitors into Paying Customers

There are over 400 million websites worldwide that compete for the attention of Internet users. How do you make your website stand out and engage your visitors better than the competition? Most importantly, how do you get visitors to take action on your website in a way that fulfills your objectives? Here are some user-friendly conversion-optimization […]

To Think or Not To Think: Happy Website Users Prefer Not To

In his book, Don’t Make Me Think Revisited (2014), Steve Krug defines a usable website as one that a person of average web experience (or even below average) can figure out how to use to accomplish something without it being more trouble than it’s worth. In other words, the user should not have to think while using the […]

Top 5 Social Media Marketing Trends of 2016

Today’s social media landscape has become increasingly dynamic, with audiences that are scattered on a growing number of general and specialized platforms. Marketers are struggling to keep up with the challenges that this rapid change represents. For companies to stay relevant while cutting through the clutter, they must embrace the latest social marketing trends. Here are the top five […]

Beware of Software: Today’s Web Security Threats

Internet users are in an ongoing cyber race with hackers: they struggle to keep their information safe, while attacks become quicker and more malicious. In 2015, software was twice as vulnerable than the year before. This trend will continue as more devices are connected to the Internet, making cybersecurity an increasingly serious concern. Let’s discuss […]