Beauty & Brains in Branding & Web

About Kristina

Kristina completed her degree in Marketing at the John Molson School of Business and has since immersed herself in the world of e-commerce and online marketing. As our Business Development Manager, she brings her experience, insight and analytical thinking to all client projects to ensure the success of their initiatives. In addition to the rewards she reaps in helping businesses grow and achieve their goals, Kristina has a passion for travel and a major weakness for chocolate.

Pinterest for Business: The Do’s and Don’t’s

Until now, Pinterest has taken a back seat to the ever-popular social platforms: Facebook, Twitter, and LinkedIn. However, with the introduction of Pinterest Business Accounts, this underdog is quickly climbing the social totem pole pin by pin. If your business hasn’t yet joined Pinterest, read on. These do’s and don’ts will help fuel your pinning […]

Facebook Promotions: 4 Key Benefits for Your Business

By now, most businesses have realized that Facebook presents numerous business benefits. The social platform has facilitated communication between customers and companies, and provided a platform for sharing interesting, educational and engaging information. But what about Facebook users that don’t yet know your brand, have never walked past your storefront or used your services? How […]

Why B2B Branding is Important

The internet has reduced the need for face-to-face interaction. Buyers can now search the web to compare prices, specs, benefits and easily base their decisions on the results. Furthermore, most industries continue to experience competitive growth and the ultimate result is a marketplace that has turned into a sea of grey in the eyes of […]

Creating Buzz and Going Viral

Is it possible to create something so unbelievable, so unheard of that people might actually wonder, “Could it be true?!” Creating unique content can create a buzz, but creating unique content that challenges our instincts and perceptions is something that’s worth talking about and capable of going viral. Within the last 48 hours, a video […]

The Montreal Networking Group: An event not to be missed

If you haven’t attended a networking event, you’re missing out. They are a great place to share knowledge, make connections and generate business. On November 21st, I attended The Montreal Networking Group’s event at Santos Tapas Bar in Old Montreal, organized by Ali Mohammadi and Billy Markoglou: two very charming and hospitable individuals.

Integrate the QR Code into Your Marketing Mix

We’ve all seen them. QR codes are beginning to show up everywhere: in print advertisements, on t-shirts, on food products and yes, even as tattoos. This promotional medium has bridged the gap between online and offline promotional efforts and enabled marketers to track their offline initiatives. I would like to share, with you, some insight regarding […]

Your Business on the Web: Consider This!

I have been given the opportunity to wear many hats in my current position at HTC. One of these roles involves consulting on web development. Consequently, I have been asked by clients, friends and prospective clients why they need a website, why do they need to update their website and, my favourite: how much should […]