Beauty & Brains in Branding & Web

Archives for April 2016

3 Fundamental Filters for Google Analytics

Google Analytics can be a frightening place for the uninitiated. Unfiltered, unorganized raw data from your site can be challenging to mine for insights, especially if you don’t know what you are looking for. Implementing filters in your Google Analytics configuration is the key to refining and arranging data views that make actionable insights obvious. […]

3 Business Benefits of Accessibility Optimized Websites

There are business benefits to designing a website that is optimized for accessibility. The most obvious benefit is the significant proportion of users with sensory impairments who are now potential consumers on your site, but there are other advantages. Let’s examine some of the ways that you can improve SEO, traffic, and authority on your […]

Four Important Features in Google Analytics: Digging Deeper to Get Valuable Insight

By this point, if you have a website, you should also be using Google Analytics. You should also know how to effectively analyze the data it provides in order to make informed decisions. In doing so, you’ll get a good understanding of user behaviour, intent, characteristics and how users find and interact with your website. […]