Beauty & Brains in Branding & Web

Archives for February 2016

Prototyping for Success in the Web Design Process

Once committed to development, website feature and design choices can be costly to modify. Frequent and thorough testing during the planning phase is the key to minimizing post-development revisions. Incorporating prototyping techniques into the design process, and performing user tests early on, leads to valuable insights that can reveal efficiencies and guide better design decisions. […]

The Benefits of User Personas in Software Design

User-centered design is the practice of considering the needs, wants and limitations of a website or software product’s end-user and incorporating those considerations into the product’s design. By keeping the user in focus throughout the development process, you will create more useful and commercially viable products. One great tool for achieving user-centered design is the […]

User Experience in Web Design

Enterprises and organizations often conceptualize the requirements for new websites and applications in a vacuum. A small group of internal stakeholders, usually executives with limited technical expertise, will compile a feature wishlist that they think will satisfy their business goals. What is generally not considered during this process, is who the product’s users are and […]