Beauty & Brains in Branding & Web

Archives for July 2015

Brand Building 101: Small Business Basics

For most small business owners, branding means a company name and logo. But in the age of social media and digital marketing, a brand extends far beyond that. A brand encompasses the associations and emotions that people hold about a company, product or service. Every company, from McDonalds to Old McDonalds Farm, has a brand. […]