Beauty & Brains in Branding & Web

Archives for May 2015

Star Citizen: Kickstarter’s Biggest Success

Kickstarter’s popular crowdfunding platform has helped fund the development of major products like the Pebble smartwatch, which raised more than 20$ million during it’s most recent campaign. But even Pebble’s success pales in comparison to the funding campaign for video game/virtual universe “Star Citizen”, which as of April 2015 has raised more than $80,000,000. What […]

Lloyd Cooper and Montreal Office Space Represent Online Leadership

Lloyd Cooper, one of Cushman & Wakefield’s most successful commercial real estate brokers, was an early adopter of web. In 2005, recognizing the power of online marketing, Lloyd contracted HTC to create a website for LloydCooper.com, establishing the Lloyd Cooper brand and online presence. In 2010, as his team grew and the importance of search […]

Pebble: The Crowdfunding Campaign that Kickstarted Kickstarter

In April 2012, a company called Pebble Technology set out to fund the development of an innovative wearable electronic device. Pebble’s “smartwatch” promised to do for watches what Apple’s iPhone had done for telephones in 2007. After failing to attract traditional investors, Pebble turned to the fledgling crowdfunding website Kickstarter, appealing to prospective consumers in […]