Beauty & Brains in Branding & Web

Archives for March 2015

Future Shop Retail Locations became a Showroom for E-Commerce Stores

Best Buys’ recent closure of all Future Shop locations hints at a bigger shift underway that is forcing retailers to adapt or perish. Established in 1982, Future Shop was for many years the largest Canadian retailer of computers and consumer electronics. Purchased by Best Buy in 2001, it soon became common to see massive Future […]

How to Go Viral in 2015

“Viral” is a term frequently used today to refer to a piece of content that has gained widespread attention online through social sharing. Because of the tremendous value and ROI of viral content, producing it has become a major goal for marketers. The key to creating viral content lies in understanding what factors generate interest […]

What Went Viral in 2014

Each year, new viral trends, videos and events permeate the collective consciousness and achieve a staggering scale of public awareness. As the Internet’s attention rolls from one fad to the next, it’s easy to forget what a massive impact each viral phenomenon has on the global conversation, if only for a couple of days. With […]