Beauty & Brains in Branding & Web

Archives for November 2013

Brand Winners and Losers – 2013

A brand is an asset that is built over time. A successful brand grows through a variety of factors including a clear identity, consistent communication, successful advertising and marketing, and now more than ever, social responsibility. Here is a look at some brands that hit it big in 2013 and others who didn’t quite make the cut.

Storytelling: The Key to Captivating Content

Business users on the web are overloaded with information. So much so, that 90% of professionals admitted to having thrown away important documents without reading them. So how do you get your content to stand out amongst the clutter? How do you present information that rises above the noise? The key is telling a story. […]

What Does Your Logo Say About You?

Logos are the signature of a brand. They tell a story about a company’s identity. Founder and Creative Director of Before & After magazine, John McWade, explains that because a logo is “an important guest at many occasions, it absolutely must perform and behave well no matter what.”  An effective logo is the first step […]

Targeting with Colour

A powerful website is more than skillfully written text and well-chosen graphics. There are many design decisions that can be the difference between ok, and totally outstanding. Color is a web design element that many companies overlook. Does it really matter if the logo is black with red or green with white? Or if the […]