Beauty & Brains in Branding & Web

Archives for February 2013

Meet Brittany, HTC’s Newest Team Member

The team at HTC continues to grow, one staff member at a time. The latest addition is the witty wordsmith Brittany Shiller who joins us as our Content Marketing Specialist. Take a minute, or two, to learn more about her!

Using Synergy to Make 1 + 1 = 3

Have you ever had that feeling, “If you want something done right, you got to do it yourself?” In the workplace, this can be a catastrophic sentiment. If you do feel this way sometimes, you are missing the key ingredient to an effective work relationship: synergy. What exactly is synergy? Synergy is the working together of […]

10 Tips for Better Business Blogging: Get the Most out of Your Company Blog

Business blogging is challenging. It requires quite a bit of effort and resources but often translates into significant business benefits. According to HubSpot’s 2012 State of Inbound Marketing study, 57% of respondents reported that they have acquired a customer through their company blog. Need more compelling figures? Samantha Durant compiled 55 Blogging Statistics and Facts […]

Greatness is an Attitude: Think Meteoric, Not Mediocre

“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don’t have great schools, principally because we have good schools. We don’t have great government, principally because we have good government. Few people attain great lives, in large part because it is […]

LinkedIn: Professional Headlines that Seal the Deal

The LinkedIn professional headline is that snippet of text that appears right below your name. As your first handshake with LinkedIn searchers, it is most often compared to an elevator pitch – that 30 to 60 second sales speech you would deliver to Mr. Superstar CEO should you run into him in an elevator. The […]

Marketing with Vine: Twitter’s Video App for the Real-Time Generation

When it introduced microblogging in 2006, Twitter revolutionized real-time communications. By limiting messages to 140 characters, Twitter effectively changed the way information is disseminated forever. Last month, Twitter vied to revolutionize online media again when it debuted a new video-sharing app called Vine. Vine follows in the footsteps of popular apps like Instagram while also […]