Beauty & Brains in Branding & Web

Archives for November 2012

Tips for Effective Logo Design

Business owners invest a lot in their company: office space, employees, materials, management systems, marketing, etc. All these things are important. But for whatever reason, many companies seem to believe that they can make do with a logo that was designed by their 15 year old nephew. The conversation might go something like this:

How Businesses are Getting in on Instagram

Instagram is a popular photo application/social network that has taken the world by storm in 2012. The app allows users to apply retro-themed filters to digital photos and to share photos with followers. Instagram’s popularity transcends demographics and has given rise to a new generation of digital mobile-photographers. Just more than two years since its […]

The Montreal Networking Group: An event not to be missed

If you haven’t attended a networking event, you’re missing out. They are a great place to share knowledge, make connections and generate business. On November 21st, I attended The Montreal Networking Group’s event at Santos Tapas Bar in Old Montreal, organized by Ali Mohammadi and Billy Markoglou: two very charming and hospitable individuals.

Do You Know Me? The Key to Success with Social Media

In discussing factors that contribute to a person’s success, I used to hear a lot of people say, “It’s not what you know. It’s who you know.” For a long time, that was pretty much true. If you knew people in high places, it was more likely that you would succeed. And until recently, it was hard to get to know those high-flyers.

How-to Balance Online & Offline Initiatives in a Connected World

Canadians are well connected. In June 2012, 83% of Canadians were online and 18,573,940 use Facebook. According to The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide, mobile internet access was at 37% in 2011.  And according to CIRA, “the next billion Internet users will access the Internet via mobile”. So what do these stats […]

Slow Social Media Adoption in Canada Results in Forfeited Business Intelligence

As a Canadian marketer and firm believer in the value of social media with respect to business, I’m often curious about the state of social media adoption in the true north strong and free. In Canada, there are approximately 18.6 million Facebook users, 6.9 million Twitter users and 4.8 million LinkedIn users representing a significant part […]

API Represents the Future of E-Commerce

“Innovate or die,” are the long-quoted, immortal words of New York Times technology editor Damon Darlin.

Integrate the QR Code into Your Marketing Mix

We’ve all seen them. QR codes are beginning to show up everywhere: in print advertisements, on t-shirts, on food products and yes, even as tattoos. This promotional medium has bridged the gap between online and offline promotional efforts and enabled marketers to track their offline initiatives. I would like to share, with you, some insight regarding […]

Your Business on the Web: Consider This!

I have been given the opportunity to wear many hats in my current position at HTC. One of these roles involves consulting on web development. Consequently, I have been asked by clients, friends and prospective clients why they need a website, why do they need to update their website and, my favourite: how much should […]

Designing for Mobile Should Be Part of Your Business Strategy

You’ve finally done it! You finally got your slick new website up and running, with a cool jQuery slider, a Twitter feed, a Google “+1” button and stock photography of a cute tech support girl. You’ve tested in IE7, Firefox, Chrome, and Safari and everything looks great! Yay! You post a link to the site […]